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Millennial, Gen Z homes spur Q-commerce growth
In the past one year, half the new customers that we have added are all pure play quick commerce customers, who often do not make planned purchases and end up buying 4-15 times a month from our platform,” said Seshu Kumar Tirumala, chief buying and merchandising officer at BigBasket. Goldman Sachs said Blinkits implied valuation - estimated at $13 billion - is now higher than that of parent Zomatos core food delivery business, indicating the rapid growth of the segment.
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