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    Vikshita Vitthal Gujaran in News

    20 Mar 09:01 AM


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    Zomato ‘Pure veg mode’: CEO Deepinder Goyal rolls back ‘green' fleet after backlash. 10 points

    Food delivery platform Zomato has received both praise and criticism as the company on Tuesday came up with a new kind of service, catering only the pure vegetarian customers. Zomato founder and CEO Deepinder Goyal announced the launch of the "Pure Veg mode" delivery service on Tuesday, keeping in mind the dietary preferences of its pure vegetarian customers.

    Besides, Zomato also introduced a "Pure Veg Fleet" for customers who follow a 100% vegetarian diet.
    According to CEO Goyal, following the feedback from customers, the decision was taken. However, the Zomato CEO was slammed by a section of users online for the move.
    On Tuesday, Zomato CEO said Pure Veg Fleet will use green delivery boxes instead of the standard red ones. But after social media criticism, Goyal has dropped the plan of 'colour segregation'.
    Meanwhile, on Wednesday, Zomato's stock was up 1.55% at ₹160.40 at 9:55 am on the BSE.

    Source - MInt