Google will allow ads for U.S. based-crypto trusts from January, with the change seemingly coming in the same month that spot Bitcoin ETFs are predicted to be approved.

Tech giant Google has updated its cryptocurrency-related advertising policy to allow ads about crypto trusts from the end of January, the same month that spot Bitcoin exchange-traded-funds (ETFs) are predicted to be approved in the United States.

In a Dec. 6 policy change log, Google said its crypto and related products ad policy will be updated on Jan. 29, 2024, to allow ads from “advertisers offering Cryptocurrency Coin Trust targeting the United States.”

Cryptocurrency coin trusts were given as examples of “financial products that allow investors to trade shares in trusts holding large pools of digital currency” — likely including ETFs.

“As a reminder, we expect all advertisers to comply with the local laws for any area that their ads target. This policy will apply globally to all accounts that advertise these products,” Google added.

Potential crypto trust advertisers must be Google-certified to run ads. Certification includes the advertiser having the appropriate license from the relevant local authority, and “their products, landing pages, and ads must meet all local legal requirements of the country or region they want to get certified for.”

Source - Coin Telegraph