#BoycottZomato After Kachra Ad Go Viral - Qoneqt
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    Sonal Shridhar Shinde in News

    08-Jun-2023 04:40 PM


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    #BoycottZomato After 'Kachra' Ad Go Viral

    Online food delivery platform Zomato has launched an advertisement regarding recycling waste.
    It is because the ad did not go well with a section of netizens who said it was drawing a parallel between the term 'kachra' (waste) and the marginalized character Kachra of the Lagaan movie.
    Netizens started #BoycottZomato on Twitter and accused Zomato of being "casteist".
    Should be withdrawn immediately and an apology issued.
    Source: Latestly.com