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Apple Takes Wraps Off Its First Store In India In Mumbai
Apple's store in Mumbai's BKC will offer a range of products and services. The company's brick-and-mortar retail footprint so far had been limited to resellers. Inspired by the iconic Kaali Peeli taxi art unique to Mumbai, the Apple BKC creative includes colourful interpretations of the decals combined with many Apple products and services that will be available for our customers to discover," the company said. Customers will also be able to access Apple's storied trade-in program. Apple had to comply with local sourcing norms that require foreign companies to source at least 30 per cent of their components from domestic suppliers. According to Counterpoint Research, Apple had a 4 per cent share of the Indian smartphone market in 2022, behind Samsung, Xiaomi, Vivo and Oppo. Source - NDTV
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