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Reliance brings back 50-year-old iconic beverage brand Campa Cola
Billionaire Mukesh Ambani's Reliance re-launched the 50-year-old iconic beverage brand Campa Cola in a new contemporised avatar as it looks to ramp up its own consumer goods offering to take on competition from Adani, ITC and Unilever. And now, it has re-launched the Campa brand of beverages. It launched its own brand Campa Cola in the 1970s, and soon became the market leader in the soft drinks segment. Reliance Consumer Products Ltd (RCPL), the statement said, is bringing "back 'The Great Indian Taste' with Campa". "With this launch, RCPL further strengthens its versatile FMCG portfolio, which comprises heritage brands from Sosyo Hajoori, confectionary range from Lotus Chocolates, Sri Lanka's leading biscuit brand Maliban, as well as daily essentials under its own brands, including Independence and Good Life, among others," the statement said. Speaking on the launch, RCPL spokesperson said, "By presenting Campa in its new avatar, we hope to inspire consumers across generations to embrace this truly iconic brand and trigger a new excitement in the beverage segment. Source - news
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