Apple Inc. is reshuffling management of its international businesses to put a bigger focus on India, according to people with knowledge of the matter, a sign of the nation’s growing importance.
The shift will mark the first time that India becomes its own sales region at Apple, which has seen demand surge in the country.
That executive, Ashish Chowdhary, will now report directly to Michael Fenger, Apple’s head of product sales.
On the last earnings call, Chief Executive Officer Tim Cook said the company is putting “a lot of emphasis on the market” and compared the current state of its work in India to its early years in China.
In those statements, the company includes India as part of its Europe category, along with the Middle East and Africa.
Fenger oversees hardware, services and enterprise sales globally, while Beck is in charge of the health, education and government segments.

Source - https://www.bloomberg.com/news/articles/2023-03-08/apple-to-shake-up-international-sales-operations-to-make-india-its-own-region#xj4y7vzkg