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The Story Of Citibank's Deserting Customers
Citibank wrote the book on consumer banking in India. Citi had first announced its decision to exit the India consumer business in April 2021. Axis Bank expects attrition to be lower than what normally happens in franchises, Arjun Chowdhry, group executive and head of cards, payments, and wealth, told reporters at a press event on Wednesday. The bank's service quality rarely created the need to visit a branch, he said. Similarly, those with international business banking needs appreciated Citi's global network in a way that they feel Axis Bank may not be able to cater to. Source -https://www.bqprime.com/business/the-story-of-citibanks-deserting-customers#pfrom=home-business_topstories
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