Global payments giant Mastercard is ramping up its exposure to blockchain tech yet again, after announcing a Polygon-based accelerator program to help musicians build their careers via Web3.
The firm announced the "Mastercard Artist Accelerator" program via a Jan. 7 blog post, outlining that from this spring, it will connect five emerging musicians from across the globe with mentors that will help them set up their brand in the Web3 music space.
"The artists will gain exclusive access to special events, music releases and more.
The program will culminate with a live-streamed artist showcase later in the year.
The aim is to provide holders with educational materials and "unique resources" through brand collaborations to help budding musicians learn about the Web3 integrations with the music sector.
In mid-October 2022, Mastercard partnered with Paxos to allow banks to offer cryptocurrency trading and related services to their customers.
Source: Cointelegraph