In changing the name of its parent company to Meta, Facebook put a stake in the ground: It would be the symbol of the evolution of the internet, the metaverse.
The metaverse isn’t what you’ve read Pointedly, the metaverse isn’t what Meta says it is.
Making immersive experiences compelling requires that magic, and it’s hard to create a company culture that can build fun, perhaps impossible when your revenue is from driving more clicks — or whatever call to action exists in 3D. 3D platforms like Roblox and VRChat have instead built a path for creators to bring their own magic, albeit a narrow one.
But ownership has a different effect on creators: It motivates them.
One where digital realities represent a larger piece of our shared reality and where purely using technology is replaced by creating, owning and experiencing it.
Source: Cointelegraph
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