There is an interesting story of how Invest India persuaded Sweden-headquartered Autoliv, which makes safety airbags, to invest in the country.
The company was mulling choosing between the Philippines, Vietnam, and Thailand to invest until the Swedish major came across Invest India team during a virtual roadshow amid the pandemic.
They got in touch with him for a meeting with the board.
This gives us good feedback to work on," says Bagla.
We map out the entire decision-makers in prospective global companies interested in India, including the board members, past experience, India connection, if any," says Bagla.
Investment promotion is both about form and substance.
Source: BusinessToday
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