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E-commerce start-up Coutloot joins ONDC to democratise e-retail
Coutloot, which is India's largest non-grocery retail aggregator for non-branded products, has joined the Open Network for Digital Commerce (ONDC), a government of India initiative to develop open e-commerce. This assumes significance as it is estimated that currently there are about 12 million mom-and-pop stores in India of which only about 0.12 per cent is tech-enabled. The partnership is also expected to mutually benefit the stakeholders of the project and strengthen the vision of ONDC of promoting open networks for all aspects of commerce over digital or electronic networks. Consumers will find us on the ONDC platform from December this year onwards. We will be launching in two phases, first with the sellers and then with the buyers with product categories like fashion, home, beauty, and personal care. Founded by Thind and Mahima Kaul, Coutloot has connected millions of sellers and merchants with small and medium manufacturers by eradicating the agents from the system. Source: BusinessToday #Ecommerce
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