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No fireworks at the box office
With big-ticket films Ram Setu and Thank God opening to moderate footfall, trade analysts say the Diwali releases may not be able to cross the Rs 100-crore mark Ram Setu Diwali releases are synonymous with starry offerings that generate tremendous hype and heavy footfall, thus bringing in much box-office cheer. This year, all eyes have been on Kumar’s Ram Setu and Ajay Devgn-Sidharth Malhotra’s Thank God in the hope that the two festival releases may bring a wave of success in an otherwise underwhelming year for Hindi cinema. Malhotra’s comedy Thank God started off relatively slower across 2,500 screens, with an opening of Rs 8.10 crore, before going on to add another Rs 6 crore to its tally on Wednesday. Manoj Desai, the executive director, of G7 cinemas, says that while both movies are steadily making money at the box office, the figures aren’t on par with big-ticket festival offerings. “ Source: Mid-Day #RamSetu
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