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Ratan Tata-backed rewards platform CashKaro records 20x jump in GMV in festive sales
Homegrown cashbacks and coupons platform CashKaro, which offers attractive e-commerce deals to customers, saw its transactions grow 4x in the just-concluded festive season sales. Its Gross Merchandise Volume (GMV) recorded a higher growth at 20x in the first five days of the sale, driven by orders on Amazon, Myntra, Ajio, and Nykaa. As the first phase of the sales wraps up and the second phase begins, we can expect the home improvement and beauty categories to get a boost in momentum as there will be heavy discounts on the same,” CashKaro stated. Two years ago, CashKaro also rolled out a social cashback app EarnKaro, which works with over 20 lakh affiliate marketers and influencers. “ Since CashKaro works on a pay-per-sale model, this traffic was absolutely free for its partners, strengthening CashKaro’s position as India’s largest performance marketing channel for e-commerce in India,” Rohan Bhargava, co-founder, CashKaro, stated. CashKaro’s GMV reportedly crossed Rs 4,000 crore on sales of Rs 225 crore in FY22. Source: businesstoday #RatanTata
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