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Online Jewellery Sale Growing Amid Better Internet Penetration: Report
The global bullion body said online buyers tend to purchase lightweight daily wear. The report highlighted a notable shift in India's gold jewellery market over the past few years, catalysed by changes in consumer behaviour and government regulations where small independent retailers still dominate the landscape, the market share of chain stores has increased steadily over the last decade. "Small jewellery workshops and artisans still dominate the manufacturing industry. While 'karigars' (artisans) form the backbone of the Indian gem and jewellery industry, many still work in extremely poor conditions and are underpaid as compared to other industries." Source: NDTV #JewellerySale
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