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Mukesh Ambani launches his FMCG offensive against Tata, ITC and Britannia
After disrupting the telecom services space, multi-billionaire Mukesh Ambani has launched his next offensive. Armed with a host of fast-moving packaged food and beverages (F&B), Ambani’s Reliance today forayed into the market under its in-house brand Independence. Incidentally, Ambani and family originates from the western state of India. While ITC is the largest player in the packaged wheat flour market, with over Rs 3,500 crore in sales from the category, Tata Consumer Product’s Sampann is betting heavily on the packaged kitchen items like pulses and spices. Additionally, according to Mukesh Ambani, RRVL is also working on to strengthen its supply chain capabilities further so that it can serve across the vast Indian geography in the “most efficient manner”. This will not only help it reduce waste but will also allow the company to pass on the benefits to its customers - which effectively means, it will be able to offer products at competitive prices. Source - https://www.businesstoday.in/latest/corporate/story/mukesh-ambani-launches-his-fmcg-offensive-against-tata-itc-and-britannia-356549-2022-12-15?utm_source=newsshowcase&utm_medium=gnews&utm_campaign=CDAqEAgAKgcICjCi5NwKMOXwzgEwrYiKAQ&utm_content=rundown #tata #itc #britannia
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