Coffee giant Starbucks has launched a new NFT rewards program.
Starbucks joined forces with Forum3 – a Seattle-based web3-powered universal loyalty platform.
I think that you’re gonna see a lot more of that soon.’
Starbucks Aiming to Stay Relevant to its Younger Customers Along with introducing customizable drinks, the move into Web3 and the NFT space is key to Starbucks’ plan to turn its younger customers into Starbucks Rewards members.
‘Starbucks Rewards members are some of our most loyal and engaged customers, and Starbucks Odyssey is our next big innovation in loyalty to recognize surprise and delight them,” said Brewer.
Source: NFTNewsToday.com