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    QONEQT in News

    12-Nov-2022 05:28 AM


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    Major ad firm Omnicom recommends clients pause Twitter ad spend - memo

    Advertising and marketing conglomerate Omnicom Group Inc (NYSE:OMC) has recommended that clients pause their spending on Twitter in the short term, according to an internal memo seen by Reuters.
    Omnicom serves over 5,000 clients in 70 countries, including McDonald's Corp (NYSE:MCD) and Apple (NASDAQ:AAPL).
    The memo did not mention clients by name and it is not clear if any have paused Twitter advertising spending.
    “Whilst OMG believes this is unlikely to result in a significantly higher risk environment for advertisers, the risk of being associated with unsafe content could rise and as such should be considered when deciding on use of the platform.”
    Ad sales represented over 90% of Twitter's revenue in the second quarter.
    Source: Investing.com
    #OmnicomGroup