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GoKwik case study: D2C brands from Tier II, III towns drive festive online sales
E-commerce enabler platform GoKwik, which has partnered with more than 500 direct-to-consumer or D2C brands, saw more than three-fourth of the orders during the festive season originating from Tier 2/3 locations. The Gurugram-based venture, which was founded in November 2020 by Chirag Taneja, Ankush Talwar and Vivek Bajpai, currently has partnered with over 500 brands including popular names like The Man Company, Boat, MamaEarth, Noise, Neeman’s, Fire-Boltt and Man Matters among others. Meanwhile, the conversion rate for D2C brands on the GoKwik network was as high as 33 per cent, which was on par with the previous quarters despite a 20 per cent higher order volume in the pre-festive sale period. The ecommerce enablement company focuses predominantly on boosting conversion rates for partner brands by using AI/ML technologies to solve issues like returns on COD orders and checkout conversions among other things. The platform is backed by marquee investors including Matrix Partners India, RTP Global, Sequoia Capital and Think Investments along with well-known angel investors. Source: BusinessToday #GoKwik
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