Cricketer Surya Kumar Yadav, who has been amassing advertising deals like he’s been collecting runs on the T20 World Cup 2022 field, is likely to sign on at least half a dozen more brand endorsements over the next month across the categories of beverages, mobile accessories, media, sports and casual apparels, and education abroad even as his advertising fee has tripled over the past year. Clubbed with his performance in the recent IPL, where he plays for the Mumbai Indians team, and the ongoing ICC T20 Cricket World Cup, he has become a “rising stock” in the world of advertising. While the endorsements are increasing for Yadav, the big-ticket FMCG, automobile and retail brands to put him in the league of MS Dhoni and Virat Kohli are missing from his portfolio. As part of that journey, we are looking to announce 6-7 more brands in the coming months, which will include categories like beverages, mobile accessories, media, sports and casual apparels, and education abroad services and some of them are global brands,” says Nikhil Bardia, Head of Sponsorships Sales & Talent, RISE Worldwide – the talent agency that manages Yadav. But, Porwal adds, the traditional advertisers like FMCG brands require more long-term stability in terms of appeal and T20 performance is not the best barometer of that. “ The vertical arrow you see now will stabilise over time. Source: BusinessToday #CricketerSuryaKumarYadav
17 Apr 12:27 PM
17 Apr 12:27 PM
Diesel Price had declined across the country after over a month on Wednesday. However, the petrol prices have remained unchanged for Read more
17 Apr 12:27 PM
Diesel Price had declined across the country after over a month on Wednesday. However, the petrol prices have remained unchanged for Read more
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