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Some of world's biggest brands have quietly paused ads on Twitter
By Asmita Pant Mini The advertising giant Interpublic Group has also reportedly recommended that IPG Media Brands agencies' clients suspend all their paid advertising on Twitter for at least a week. The largest US automaker said it was "engaging with Twitter to understand the direction of the platform under new ownership". " Agencies’ clients include Coca-Cola, American Express, Johnson & Johnson, CVS Pharmacy, Nintendo, and Unilever. Ad sales accounted for more than 90 percent of Twitter's revenue in the second quarter. Her exit follows an exodus of nearly the entire senior rank. The report added that a coalition of more than 40 advocacy organisations, including the NAACP and Free Press, sent an open letter to Twitter's top 20 advertisers on Tuesday, asking them to pull their ads if Musk guts content moderation on the platform. Source:- CNBCTV18 #twitter #elonmusk
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