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Nykaa shares hit all-time low, what should investors do?
Shares of Falguni Nayar-led online beauty retailer Nykaa hit their all-time low today amid a rally in the broader market. The stock has been losing for the last two days. Total 0.33 lakh shares of the firm changed hands amounting to a turnover of Rs 3.53 crore. Shares of Nykaa made a stellar listing on bourses on November 10 last year, gaining 82 per cent to Rs 2,054 on NSE against the IPO issue price of Rs 1,125. Kotak Institutional Equities in a note last week said that the cost of digital advertising is set to remain elevated for Nykaa, given high competition among brands to target specific customers and high cost of influencers. " The foreign brokerage, which sees Nykaa's Ebitda margin stabilising at 18 per cent level, does not rule out the potential for the stock to double over next five years. Source: BusinessToday #Nykaa
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