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Flipkart Partners eDAO, Polygon to Launch 'Flipverse' Metaverse Shopping Experience
E-commerce major Flipkart has launched its metaverse-based virtual shopping experience dubbed 'Flipverse'. The Flipverse will allow users to discover and shop for products in a metaverse environment. The e-commerce company has partnered with eDAO to develop the virtual shopping experience, along with Meta and Ethereum Layer-2 scaling startup Polygon. Flipverse will be available on Flipkart's newly launched platform, FireDrops, which can be accessed from the e-commerce platform's app. The development also comes six months after Flipkart launched Flipkart Labs, which was an initiative to test out Web3 technology and its use cases for e-commerce. Flipverse will offer gamified, interactive and immersive shopping experiences for consumers in a digital world by giving them access to their favourite brands, SuperCoins and digital collectibles. The initiative aims to "reverse" the shopping narrative, bringing consumers closer to their Source - Gadget 360
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