WhatsApp’s partnership with JioMart for grocery shopping is a “lighthouse example” for the world, says Nicola Mendelsohn, Vice President, Global Business Group, Meta, in an exclusive interaction with BT.

This will help the partnership expand its reach to the remotest parts of the country.

It doesn’t matter if you’re not in grocery retailing,” she says, adding that one can take the “learnings and thinking” from this partnership and “then see what you might do” across different verticals.

So again, this is where we’ve been investing when it comes to imagining new ways that you might utilise the platform.”
India has been a happy testing ground for Meta for many years.
Source: BusinessToday
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