The innovation and, as a result, the booming popularity of social media started at the beginning of the century with the concept of the online social graph.

This specific data structure draws a line between social networks’ users and the people, places and things with which they interact.

Profiles, content and connections are locked up and kept by the centralized network operator.

Furthermore, it is known that any centralized service may lightly become a single point of failure when the single server becomes inaccessible.

Focusing on building social networking decentralized applications (DApps), Lens Protocol's open social graph architecture allows any blockchain-based social media platform or DApp to plug into it.

Moreover, unlike the structure of centralized services, which cannot be customized, the flexible design of Lens Protocol is based on modularity concepts, allowing the latest features and fixes to be implemented and, at the same time, securing social relationships and user-owned content.
Source: Cointelegraph
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