London: Liverpool Football Club is deepening its ties to the crypto world by expanding its partnership with French blockchain-based sports startup Sorare, the company said in a statement on Thursday.

Sorare, an online fantasy gaming company that sells licensed digital playing cards that players can use to create teams that compete against each other, said it had a special partnership with Liverpool over the years to create content and experience for players. The cards in the game are bought and sold in the form of non-fungible tokens (NFT), a type of cryptographic asset that records ownership of digital assets on the blockchain.

The 2021 deal saw Liverpool cards introduced to the platform and the new deal will see benefits such as Liverpool Stadium tours, matchday experiences, merchandise and video content offered as rewards for players. Winners of online games, Sorare said. Gaming-related collections have proven to be the most popular form of NFTs as the digital marketplace has exploded into a multibillion-dollar industry over the past year, although the frenzy has quieted in recent months. away.

The selling price of Sorare NFT in August was $86.14, down from a high of around $280 in March of last year, according to CryptoSlam market. Sorare is being investigated by UK gambling regulators to determine whether his gambling activities constitute gambling. A spokesman for Sorare said it was "not important" to the partnership with Liverpool. "Sorare remains confident that it does not offer any kind of gambling, which is supported by professional advice at every stage since the company's launch, including when signing new partnerships," said the spokesperson.
Source: NDTV
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