Jio on WhatsApp will bring consumers convenience like never before: Isha and Akash Ambani
In a conversation with Meta Chief Business Officer Marne Levine, Akash and Isha Ambani, Directors, Jio Platforms, share how JioMart’s experience through WhatsApp is ‘conversational' and what lies ahead for consumers and retailers in India's e-commerce journey
The coronavirus pandemic changed the way India does business. From ordering food, medicines to groceries, the restrictions brought by the pandemic hastened the adoption of technology. Small businesses and entrepreneurs, too, hitched a ride on social media to reinvent themselves.

The second edition of Fuel For India, the annual flagship event organised by Meta, formerly Facebook, on December 15 is a nod to the digital transformation of India, where growing internet penetration is fuelling new enterprises and ideas.

Jio Platforms, the digital arm of Reliance Industries, has been leading the charge. Its tie-up with Meta’s messaging service WhatsApp has reshaped retail in India. For customers, shopping is as easy as sending a message. For retailers, JioMart has helped them access a larger customer base through WhatsApp.
Source - Money Control